Thanksgiving is a wonderful time of year to celebrate with friends and family. But it's also the perfect opportunity for small businesses to engage existing customers and welcome new ones. We've collected some ideas for how you can make your most out of Thanksgiving weekend on social media:

Outdoor marketing is a great way to reach your audience. It's affordable, effective, and allows you to build relationships with people in a way that can't be replicated by other forms of marketing.

If you're unfamiliar with the term "digital out-of-home (DOOH)" advertising, it's basically just another way of saying digital signage.

SMS marketing is a great way to reach your customers when they're on the go and need to know about your business.

Email marketing is a way of sending emails to customers and prospects with the goal of increasing awareness of your business or brand, engaging with them, and hopefully generate more sales.

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears.

SEO is an unpaid strategy, while SEM is a paid strategy.

Out-of-home advertising is any type of media used to reach your target audience outside their home.

Podcasting is a great way to connect with your customers and build a community. You can use it to communicate with customers, build brand awareness, grow your business, and increase customer loyalty.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Marketing isn't the easiest thing to do. In fact, it's one of the hardest things you'll do as a small business owner.