Social media marketing has become a must-have for businesses across the spectrum. As people spend more of their day on social media, they are exposed to ad messages in a setting as close to their personal lives as possible.
For many business owners, however, effective social media marketing is still an open question.
What makes an effective social media campaign? What tools can you use to increase your odds of success?
Let’s start with these two questions:
What do people want from their social media experience?
How can you give it to them without turning them off?
Customized visuals are more effective than stock imagery—you know, those generic photos that have been taken from the same angle with the same lighting and same props in 10 different locations around the world. Your prospects don't care about what a generic image looks like; they care about who you are as a brand, so when you create customized social media posts using original photography or illustrations to highlight your products, services, and ideas, they'll be drawn in by their own curiosity.
Captivating Video Content
Videos are the most engaging type of content on social media. They allow you to share your story and brand values, highlight your products and services, or show customers how to use them. You can also use video to capture moments from events like trade shows or conferences, which will help build community in a different way than other types of social media.
If you're not sure where to start with video marketing for your business, here are a few tips:
- Use an explainer video that shows people what you do in as little time as possible (no more than 60 seconds). You can also create a short demo video that showcases one of your products or services by showing off its features and benefits. Be sure to include testimonials from happy customers so people know that others have been impressed by what they offer!
Writing and Editing Your Copy
Editing is an essential part of effective social media marketing. It can help you make your content more engaging, readable, persuasive, and memorable.
By editing your own content, you run the risk of missing the mistakes that might be obvious to someone else. That’s why it makes sense to hire an editor who can spot these errors before they become a problem for you or your brand.
As you know, social media marketing is not a one-size-fits-all approach. You need to be able to cater your communication to the audience, so you'll want a diverse range of assets at your disposal: visuals, video, writing, and editing services are all important. The more assets you have, the more effective your marketing will be.
We hope this article has given you a better understanding of how to create the best media assets for your business. If you’re looking for more information about a specific topic, check out our other articles on social media marketing.