Thanksgiving is a wonderful time of year to celebrate with friends and family. But it's also the perfect opportunity for small businesses to engage existing customers and welcome new ones. We've collected some ideas for how you can make your most out of Thanksgiving weekend on social media:
Thanksgiving weekend is a great opportunity to engage customers and remind them of your business.
You’re probably aware that Thanksgiving weekend is one of the most popular times for people to be on social media. But did you know that it also has a huge impact on sales?
It turns out, that there are many reasons why this time of year is so important for businesses.
For example, consumers spend more during Thanksgiving than any other holiday (source). Additionally, most people will search for gift-related content before making a purchase during the holiday weekend (source). This means you can reach your target audience with relevant content and increase your chances of converting them into customers.
Finally, the thanksgiving weekend gives you an opportunity to engage with current customers while they're thinking about buying something from your company! If someone has already bought from you once in the past then chances are they'll buy again—especially if they had a good experience doing so!
Compelling Thanksgiving Social Media Posts for Your Small Business
Here are some ideas for posts:
- Show a Thanksgiving meal. Let people see what you're going to share with your family or friends this year. If you have any great recipes, share them!
- Connect with influencers in your industry who are likely to post about Thanksgiving, and ask if they would be willing to share your post with their followers. Remember that big brands can also act as influencers.
- Do an appreciation post on social media thanking customers for their business throughout the year—and invite them to join you in wishing their loved ones well during the holiday season.
- Be funny, playful, and humanize yourself by posting something like "I'm not sure how we'll ever top last year's pumpkin pie!" or “We’re so excited for #Thanksgiving at [your business]! Will our turkey get enough time off?” This will help put people at ease when they think about buying from you online because they will feel like they know who they're buying from—not just some faceless corporation that was created by an algorithm somewhere deep inside Silicon Valley's bowels...
Thank your customers on social media this Thanksgiving!
If you have customers (and if you don't, why are you doing business?), thank them for their business. It's one of the few things that can't be automated or outsourced, and it's something customers value. Such a simple gesture is often overlooked in favor of more promotional posts or those with a focus on sales. But giving thanks to your customers can help strengthen your bond with them and make them feel appreciated—all while getting ready for Thanksgiving dinner!
Here are some examples of how businesses could use social media to thank their customers:
- A local coffee shop could write a post expressing gratitude for the patrons who come in every day, even when they're busy working on other things and need their caffeine fix ASAP! This would be especially meaningful considering how many people don't have time for leisurely sips of joe anymore with so many other commitments competing for their attention at work or home life (or both).
- A small business owner might post photos from her childhood holidays with her family—pictures that show what she was thankful for back then (her siblings), but also pictures showing how much she has grown since then (she now owns her own company). In addition, she could share recipes inspired by those same traditions today--recipes everyone will enjoy regardless of whether they celebrate Thanksgiving as parts of another holiday season like Christmas or Hanukkah!
If you’re looking for ways to engage with your customers, then we hope these Thanksgiving Social Media Posts will help. You can ask questions like “What’s your favorite part about Thanksgiving?” or “What one thing could make this holiday better?” People love talking about themselves so use this opportunity to learn from them!