What's Influencer Marketing?

Influencer marketing can be a great way for businesses to reach their target audiences. When done right, it's an effective way to build brand awareness, generate leads and sales, and create trust with consumers.

What's Influencer Marketing?
Photo by Mateus Campos Felipe / Unsplash

Influencer marketing can be a great way for businesses to reach their target audiences. When done right, it's an effective way to build brand awareness, generate leads and sales, and create trust with consumers.

The goal of influencer marketing is to have someone with a large following spread a positive word about your brand or product.

The influencer is usually an online personality or celebrity who has a large number of followers on social media platforms such as Twitter, Instagram, TikTok, and YouTube.

Influencer marketing is a unique and effective way to capture the attention of potential customers.

It's more than just influencers promoting your products—it's about making sure that you're reaching audiences who will be interested in what you have to offer in the first place.

Influencers can be associated with various kinds of products, from fashion to food and everything in between!

They are well known on social media sites often boasting thousands or even millions of followers who listen when an influencer shares his/her opinions about a product or service.

In addition to being able to influence consumer opinion and buying behavior through various forms of content creation (such as blog posts), many influencers also provide consumers with valuable information related specifically to specific needs such as "what should I wear today?" or "what is trending right now?".

Influencer marketing makes use of both paid advertising campaigns which may include banner ads on social media, however, there are also many free methods available including providing free product samples at major events like Comic Conventions held throughout North America each year where fans come out in droves looking forward seeing their favorite stars walking around signing autographs while talking shop over some delicious food options sold nearby.

When consumers trust a brand's message, they're more likely to make a purchase. Influencers are trustworthy. When consumers see an influencer promoting a product on social media, they believe what the influencer says about it—and trust that it's worth buying.

This trust leads directly to sales. According to Inc., 75 percent of people say they've bought something because someone else recommended it online; another study found that 72 percent of U.S. shoppers use social media for product research; and 79 percent trust reviews from friends and family over those written by professional reviewers (like us!).

Now's the time for businesses of all sizes to get on board with influence marketing - if they haven't already.

Why? Because it's a great way to reach new audiences and grow your business, cost effectively.

Influencer marketing is an effective strategy that can generate more leads and sales, but it's also important to understand how this type of marketing works before diving in head first.

You may be wondering how influencer marketing differs from other forms of digital marketing. Influencer marketing is an effective tool in a brand's digital marketing arsenal because it allows you to reach your target audience in a unique way. By tapping into the online communities that follow your favorite influencers, you can promote your products and services with credibility and authenticity. If someone likes what they see on an influencer's social media feed, they're likely to trust them—and by extension, whatever products or services that person recommends.

How to Get Started with an Influencer's Marketing Campaign?

Starting with a micro-influencer campaign is likely the best way to start.

Micro-influencers are people with smaller followings than traditional celebrities, but who are more engaged with their audience and more trusted by their followers. They also tend to be more affordable than big names, which makes them an attractive option for small businesses looking to get started in influencer marketing.

In general, micro-influencers have between 1,000 and 100,000 followers on Instagram or other social platforms. To put this into perspective, a celebrity like Kylie Jenner has over 100 million followers on Instagram alone!

Finding micro-influencers for your business can be a great way to expand your reach and get the word out about your company.

But where do you start?

Here are some tips to help you find the right micro-influencers:

1. Look at their follower count. If they have less than 10,000 followers, they're probably not worth it. You want a good mix of reach and engagement—that's what will make them effective at getting you the results you need!

2. Do they have a profile on the platform where they share their content? If not, then that's a red flag! They may not be sharing regularly enough to make an impact on your business.

3. What kind of content do they post? Are they posting mostly videos or photos? That will give you a good idea of how many followers they're likely to bring in from each platform and whether or not it's worth pursuing them as an influencer for your brand!