Pop art is a movement that started in the 1950s and 60s, but it was not until the 70s that its influence really started to be felt in advertising. The popularity of pop art has grown over time with many brands and companies using it as their main form of marketing. It can be difficult to understand exactly what makes this type of advertising so appealing but once you do, you will see why it has become so popular over the years. In this article, we're going to look at what Pop Art is, how it became so popular in advertising campaigns, and what makes it such an attractive option for brands when they are looking for new ways to market themselves...
What is Pop Art?
Pop Art is a style of visual art that emerged in the 1950s and became a dominant trend in the 1960s. It was a reaction to the abstract expressionism that dominated the art world in the 1940s and 1950s. Pop Art is often infused with irony, humor, or both and uses vibrant colors to highlight its subject matter.
Pop Art mimics advertisements found on billboards, packaging labels, posters and other commercial products such as cereal boxes or comic books by using bright colors and simple shapes such as circles or squares. Some artists employed techniques like photo collages (photographs cut into various shapes) that drew attention to themselves as well as their artwork by using bright colors with bold lines
The growth of Pop Art
The growth of Pop Art can be attributed to several factors:
- The influence of American culture on the art world
- The rise of commercial art and advertising
Pop Art is often considered an American style because it was born out of American culture’s influence on the global art community. During this time period, abstract painting had become synonymous with high-brow taste; Pop artists came up with a new way to express themselves within this context by using images from popular culture instead of traditional fine arts subjects like landscapes or portraits.
What makes Pop Art so attractive?
In the 1950s and 1960s, artists like Jackson Pollock were doing abstract paintings that looked like they were dripping on the canvas (or splashing around in paint). Artists like Jasper Johns and Robert Rauschenberg started to figure out how to make their paintings look more realistic—they painted images from popular culture instead. So if you're looking at an image of Marilyn Monroe eating a hamburger or Elvis Presley holding up his middle finger, those are part of the Pop Art movement.
Pop Art is also a reaction against consumerism and mass media.
What does "consumerism" mean? It means we buy stuff! We buy things when we don't need them because we think they'll make us feel better than before; or maybe since everyone else has one, we want one too because it will help us fit in with our friends or coworkers; or maybe something just looks cool online so we click "add-to-cart" without thinking twice about whether we really need it! And what's with this "mass media"? Well... mass media includes TV shows like The Bachelor where contestants compete against each other for love (and money), magazines like Vogue where celebrities promote products daily via Instagram posts...and even commercials during your favorite morning show!
How Pop Art has impacted advertising
Pop art advertising can make a product more appealing by using bright colors and cute characters. It can also make a product more memorable by using bold visuals and unique fonts. Lastly, pop art advertising makes products more accessible by making them easy to understand at first glance and allowing consumers to relate to them on an emotional level because they're familiar with pop culture references used in the ads (e.g., cartoons).
Pop Art Advertising – Best Practices
The first thing to keep in mind when it comes to pop art advertising is that if you want your ad to stand out, your design is going to have to be eye-catching.
To do this, consider using bright colors, simple shapes and bold fonts. White space is also important as it allows the viewer’s eyes to rest and process information before continuing on with the rest of their journey through an advert. Flat design can also be very effective in this regard as it makes images appear flat and helps users focus on what they are reading rather than getting distracted by unnecessary details such as shadows or gradients.
Text should be used sparingly but effectively; too much text can become overwhelming for viewers so make sure there are only a few key messages being conveyed at any one time (perhaps just one). Images should be plentiful but again not too distracting so make sure there isn't too much going on at once or else people won't know where they're supposed to look! 3D effects will add depth which gives ads more movement & animation makes things feel alive so using both together could really enhance overall impact!
Popular campaigns that use Pop Art advertising
The following are some of the most popular campaigns that use Pop Art advertising:
- Apple's "Think Different" campaign. The "Think Different" campaign was created by TBWA\Chiat\Day in 1997 and ran until 2002, when they changed their slogan to "Get a Mac." The original campaign featured many famous people who were important to Apple's history, including Albert Einstein and Mahatma Gandhi. In addition to showing these people in colorful photographs with white backgrounds, they also used them on billboards and posters across North America—which is why it's been such an iconic part of Apple culture since then!
- Nike’s “Just Do It” campaign. This ad became one of Nike’s biggest successes because it really got consumers thinking about what sport means for their lives and how much freedom sports can give us—especially compared to other things we might have been doing at the time (like watching TV).
Pop Art is one of the most popular and effective advertising techniques that companies use to attract their audience. It works because it’s fun, memorable, and can be used for any product or service. It gives businesses a chance to express themselves in a way that doesn’t feel like traditional advertising and appeals more directly to their target market.