Should You Start a Podcast in 2022?

Podcasting is a great way to connect with your customers and build a community. You can use it to communicate with customers, build brand awareness, grow your business, and increase customer loyalty.

Should You Start a Podcast in 2022?
Photo by Austin Distel / Unsplash

Podcasting is a great way to connect with your customers and build a community. You can use it to communicate with customers, build brand awareness, grow your business, and increase customer loyalty.

What are some examples of companies using podcasting? McDonald's has run multiple podcasts that talk about their products, why they're the best at what they do, and how they have evolved over time as an organization. They've also used this medium to talk about current events within their industry (like the recent tariffs) or even just more fun topics like how McDonald's came up with the McRib sandwich.

While the popularity of podcasts has exploded in recent years, you should consider the following factors before starting one.

Podcasting is not a new medium but its popularity has grown dramatically in recent years. In fact, it's now considered one of the most important ways to connect with your customers and build a community around your brand. And there are now lower barriers to entry than ever for people looking to start a podcast.

But before you take that first step into the world of podcasting, there are some factors you should consider:

  • Does my audience listen to podcasts?
  • Am I comfortable talking into a microphone?
  • Do I have enough time in my schedule to commit to creating content consistently?

Anyone can start a podcast but not every single person or company should.

If you're thinking of starting a podcast, here are some things to consider.

  • Don't do it just because everyone else is doing it. There may be times when everyone seems like they’re into podcasts, but that doesn’t mean that every single person should start one! Think about what makes sense for YOU specifically and go from there. What topics interest YOU? What can YOU offer that others don’t already have? If there's no reason why YOU should create a show right now instead of later or never at all—don't do so just because other people are doing so! That said...
  • Don't do something if you're not willing to commit yourself fully or put in the effort required (i.e., time). You'll need time both outside of recording sessions as well as while recording episodes themselves—so make sure both will fit into whatever lifestyle choices (i.e., family commitments) or situations (i..e.. financial stressors) exist before making any decisions about creating content regularly without fail over an extended period of time

It is easier to start a podcast than it has ever been.

Podcasts are a great way for entrepreneurs to connect with their audience and get their message out there. But, it isn't as simple as just starting one. It is easier than ever to record and publish a podcast but it's still time-consuming.

You will need to think about who you want on your show and how you are going to reach them, the equipment needed for recording the show, an online platform for hosting your episodes (for distribution), editing software (if needed), finding free resources online that can help save money when starting out, keeping track of all the details involved with running a business while doing all this plus more!

But don't let any of these obstacles deter you from pursuing your dream of owning a successful business empire because there are many opportunities out there right now that can help make things easier without breaking the bank!

If you want to pursue podcasting, go for it! But if you're not convinced, there may be other content formats that will be more effective for your business and brand.

If you've decided that podcasting is right for you, we can help. We're experts in content marketing and have seen the power of podcasts firsthand. In fact, our own podcasts have helped us grow our business significantly. If you're not sure if it's right for your brand or just wants to understand what's involved in starting one, here are some tips:

  • Think about how your main audience engages with content online (i.e., which platforms do they use most often?)
  • What kind of content would be most helpful for them?
  • How could a podcast be used as part of an overall strategy?
  • What are some other ways that this type of project can support your business goals?

Before you leave, a tip or hack that you can use...

There's a hack, where having a podcast allows you to meet people that might be great clients, but also as a way to network.

The thing about networking is that it can feel like the most pointless thing in the world. You're spending time with people who may or may not be useful to you professionally, and you don't even know how many other people are at the event or what their interests are. And then when you do meet someone interesting, they don't seem interested in talking about business.

But in reality, there's so much more going on than meets the eye! What if there was a way to get inside the head of someone who knows exactly what you're looking for? What if they knew exactly what they wanted from working with someone like them? And what if they could tell you exactly how they'd like to work with someone like YOU?

Well guess what: there is! With a podcast, you can build relationships with people who already have an idea of what they want and need, because it's right there on the page (or in this case, on iTunes). They've already done all the heavy lifting of figuring out what they want from this relationship—now it's up to YOU to make sure they get it!