The two main reasons for outsourcing are lack of time and lack of skills.
As a marketer, you have a lot on your plate. Your to-do list is long, and you might even be wearing multiple hats like a content manager, marketing manager, and email marketer all at the same time.
Then there are your other responsibilities, such as reporting on performance metrics, allocating budgets across channels, testing new tactics, and more. With so much to do in so little time and limited resources, it’s understandable that you can’t do everything yourself while still maintaining the quality of your marketing campaigns.
Outsourcing some of your work ensures that it gets done without getting in the way of any other projects or duties on your list.
Sometimes outsourcing is the only way to get something done — either because you don’t have the talent pool available internally or you don’t have the budget for an employee with those kinds of skills.
Either way, it makes sense to rely on an expert when it comes to highly technical tasks like graphic design and development or search engine optimization (SEO).
How to hire and work with freelancers and agencies.
- Write a clear job description
- Find and hire freelancers
You can post a job on Upwork or use other online tools to find freelancers. Check out reviews of the people you are considering hiring.
- Communicate and collaborate with your freelancer
Communicate over email, Slack, and Zoom.
Set expectations, deliverables, and deadlines. Pay them on time!
Who to outsource to.
When deciding who to outsource to, the first step is determining the skills you need. Then, decide what your budget for those skills is.
This will help you figure out whether it's better to go with a freelance company or an agency.
If your budget is bigger, then consider hiring an agency that specializes in providing marketing freelancers. They have a whole team of experienced professionals and can handle more complex projects.
Freelance companies specialize in matching freelancers with clients looking for talented marketers.
Many agencies also offer design and development services. These agencies can be expensive.
If you're on a tight budget, consider hiring a freelance marketer through an online platform. Agencies typically cost more than working directly with individual freelancers, but it still might be worth paying extra if they have specific skillsets that aren't available elsewhere at lower prices such as mobile design expertise or website optimization experience.
If you're looking for something specific like social media management or virtual assistance services then look into hiring someone who specializes in those areas because they'll know exactly what kind of work needs to be done without any guesswork involved!
Outsourcing your graphic design to Kapa99 has never been easier.
With Kapa99, you get an unlimited graphic design for a flat monthly fee. We assign a dedicated team to every client so that your business gets the same great service and attention to detail each and every time. And our designers are incredible: they're used to working on everything from logos and branding, to high-volume product design—and they love what they do.
Outsourcing lets you offload some of your routine tasks so you can focus on more important things.
Outsourcing can be a great asset for marketers. In fact, it can help you:
- Free up your time by handing off some of the daily tasks that are essential to keeping your marketing efforts running smoothly
- Focus on the most important work that will really move your company forward
- Scale your business as you grow and take on more clients
- Gaining access to more talent than you could hire yourself. This is particularly useful if you live in a smaller town, or run a small business.
- Saving money on overhead costs, such as computers and office space.
- Saving money on training staff members and interviewing candidates.
- Reducing time spent on hiring employees by delegating that task to an outside professional.