What's Social Media Marketing?

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

What's Social Media Marketing?
Photo by bruce mars / Unsplash

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Social media platforms are highly customizable, meaning that you can use them to provide a user experience that's tailored to your audience. You can also use these sites as a way to engage with your customers in a way that's fun and interesting.

Social media marketing is ultimately about providing compelling content for a target audience.

The goal of SMM is to create engaging social media content that can be shared and spread by your followers, customers, and fans.

In summary:

  • Content needs to be tailored for each platform (and even within each platform). For example, Facebook posts are different from Instagram photos or tweets. You don't want to post the same thing on all channels because it'll seem like you're not paying attention or caring what they're interested in.
  • Content also needs to be tailored according to your target audience's interests—which means knowing who they are!

Every piece of content that your business publishes online is a chance to leverage your reach and grow your audience.

Your business has a lot of opportunities to reach customers through social media, and it's up to you to take advantage of those opportunities.

Social media platforms like Facebook, Twitter, and Instagram all provide ways for people to network and connect with one another. With these networks, businesses can easily share information on their products or services with potential customers in their area.

The key is using targeted ads so that your message will reach the right audience at the right time. Using this technique means that you'll only be paying for ads when people are actually interested in what you have to say—and not wasting money advertising when no one's feeling it!

Social Media Marketing aims to nurture a community around your brand, by providing relevant content and interacting with followers on a regular basis.

It can be easy to get caught up in the trap of talking about yourself all the time, but that’s not what social media is for.

Social media interaction is a two-way street; make sure you’re interacting with your audience, not just talking at them!

While it’s good practice to include promotions in your posts from time to time (the more enticing they are, the better), don’t forget that social media should be about building relationships with your followers.

There are plenty of examples out there of brands who have used social media effectively in this way – we like how BrewDog does it!

They create content that their customers will love: videos showing off new beers or events or behind-the-scenes looks at their breweries; photos from festivals where they were pouring some amazing beers… And then they post these things on Twitter and Facebook and Instagram multiple times per day (sometimes even hourly!) so their fans never miss out on anything cool happening at BrewDog HQ.

Your marketing team can maximize the impact of social media by first identifying the right mix of channels for your business, then using analytics to understand how those channels are used by your customers.

First, you need to know what kind of audience you want to reach.

Are you targeting millennials? Baby boomers? Gen Z? Your target customers should be a central part of any social media strategy, so make sure you're clear on who they are and where they hang out online.

Then look at which platforms will help you reach them effectively—and decide which ones have features that make sense for your business model (for example, Instagram is great if you have products or services that are visual in nature).

Once you've figured out which networks are best suited for reaching your target audience and sharing content related to those audiences' interests (and budget), it's time to create an overall strategy that takes advantage of all these different options at once.

As with any other marketing channel, developing a social media plan isn't as simple as just jumping into each new platform without thinking about its impact on other aspects of your business—like brand awareness or customer loyalty—or its ability to serve as another touchpoint between brands and prospects who may not yet be customers but could definitely become ones if given an opportunity through this medium

A social media calendar, delivery plan, and content plan will keep you organized and on track. If you're working with a team, make sure everyone has their roles defined so that there isn't confusion or overlap.

You'll also want to develop metrics for measuring the success of your campaign. What's the goal? How can you measure it?

For example, if your goal is engagement on Facebook, are you going to count likes, comments, or shares? You'll need to decide what metrics matter most to your business and then create a measurement strategy so all team members know how best to track progress against key objectives.

Top social media channels you should be on:

TikTok - This is one of the most popular platforms out there right now. It's great for engaging with your audience and getting them excited about your brand.

Twitter - Twitter has been around forever, but it's still an important channel to use if you want to reach a large audience of people who are interested in what you're selling or promoting.

Facebook - Facebook remains one of the most popular sites for businesses because it allows companies to target specific audiences based on demographics or interests (and even by location), if you're doing any paid strategy this is essential.

Instagram - Instagram is another excellent option for reaching a wide range of consumers who might be interested in what your company has to offer.