Why You Need a Brand Style Guide and What It Is?

A brand style guide is a document that includes the visual elements of your brand including colors, fonts, and logo designs. It also includes elements such as voice, tone and style of writing. A brand style guide is used to ensure consistency in your branding.

Why You Need a Brand Style Guide and What It Is?
Photo by Keila Hötzel / Unsplash

A brand style guide is a document used to define your brand identity.

A brand style guide is a document that includes the visual elements of your brand including colors, fonts, and logo designs. It also includes elements such as voice, tone and style of writing. A brand style guide is used to ensure consistency in your branding.

A brand identity consists of all the tools that represent the company on its marketing materials such as logos, colors, fonts, symbols and taglines or slogans. A consistent brand identity allows customers to become familiar with the company’s image and easily identify it among competitors.

It includes everything from tone of voice, to color palettes and fonts through to how you use imagery and photography.

A brand style guide is also known as a brand book. It's the 'rulebook' for how you use your brand and it includes everything from tone of voice, to color palettes and fonts through to how you use imagery and photography. It doesn't just outline what your business looks like, but who you are, what you do and why. That way everyone who comes into contact with your brand knows exactly what they need to do in order to properly represent it.

A brand style guide includes (but is not limited to):

  • The logo
  • Brand mark
  • Mascot
  • Photography style - including any on-brand stock images that can be used by teams or external contributors on social media or websites.
  • Color palette, including RGB and CMYK values for print designs.
  • Typography - which fonts are used across all brand materials as well as font size and spacing rules for large blocks of text.
  • Iconography - which icons fit within the visual language of the brand when designing things like infographics or product features lists.

A brand guide is a tool that should be used by all members of the team who are creating content for your business, from website copy to social media posts and email newsletters.

A brand style guide should be a living document. This means that it should be easily accessible to any member of your team and will change as your business evolves. Whether you decide to create a brand style guide on Google Docs or use an app like Frontify, you need to make sure that everyone in your team can access it and add their input where necessary.

It’s also important to remember that your brand style guide is about consistency, not conformity.

The purpose of this tool is to help you build a consistent tone across all platforms and channels — not for you to follow strict rules about the color palette or the font of your website copy.

It’s a way of keeping the consistency of your brand across the board - from online through to offline marketing materials.

As the name suggests, a brand style guide is a rulebook for your brand. It’s a way of keeping the consistency of your brand across the board - from online through to offline marketing materials.

By having this level of consistency in branding, you’ll be sending out a crystal clear message that you are not only professional but also an expert in your field. You’re making it easy for people to identify and remember you.

In their early days, most companies skip this step and end up with inconsistent branding that could confuse their customers.

In the early days of a company, most business owners don't worry about it. However, as the company grows, they end up with inconsistent branding that confuses its customers. This can damage your brand and hurt your bottom line.

It’s a way of defining exactly what your brand's message is and then sticking to it.

A brand style guide is a document that describes your brand, who it is, and what it does.

You know when you walk into a room and someone says "oh she's the funny one" or "she's the serious one." This is how I like to think of brands.

Brands have personalities too, they can be fun, useful, helpful, and even inspiring. Just like people they should have personality traits that are evident in the way they communicate with customers, clients, and stakeholders.

There are two parts to a brand - the identity (the colors, logo, etc) then there's the tone of voice that defines how your brand speaks to your audience.

A brand style guide also removes the need for personal opinions on things like fonts in team meetings (which can be endless) and sets a clear standard for everyone to follow moving forward.

A brand style guide also removes the need for personal opinions on things like fonts in team meetings (which can be endless) and sets a clear standard for everyone to follow moving forward. This means your brand will always be consistent, which is great news for your customers. The more they see your consistent branding, the more likely they are to build trust and loyalty with your business.

You won’t have to think about how to use fonts or what colors to use when designing marketing materials, because it’s all laid out in the brand style guide. This saves time and makes you feel more confident that what you create is going to look consistent across all channels.

Investing time into creating your own brand style guide will provide structure and consistency across your business as it grows.

Consistency is vital to your brand. It builds trust, familiarity, and recognition among customers. But how can you maintain consistency when your team is growing?

One of the most important ways to build trust and recognition with your audience is through consistency. Brand consistency helps build authority, legitimacy, and familiarity within your industry.

A brand style guide will help you maintain brand consistency as new people join your team. A style guide clearly lays out how to effectively communicate the value of your brand by outlining the personality, voice, and tone behind which all communication should be created. This ensures that all content published on behalf of or in association with the company properly represents its objectives.

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