Branding is the foundation of every marketing strategy, but it's more than just a logo. At its core, branding encompasses everything from your company name and color scheme to the way you speak about your product or service.
Graphic design is one of the most important parts of branding because it helps create an image for your brand that people will automatically associate with you when they see it in their minds.
If you want to elevate your marketing strategy—or even start one—make sure you have a professional graphic designer on board who can help create an image for your brand that will grab attention and draw people into whatever conversation you want them to have with it!
Marketing Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. Graphic designers put their skills to work in a variety of fields including advertising, film and television, environmental design, magazines, corporate communications, and new media. Graphic designers create visual solutions to communicate ideas that inspire, inform or captivate an audience. Graphics can be applied to many different surfaces including websites (web graphics), print materials such as brochures/flyers / posters etc., signage such as billboards or storefront window vinyl graphics & vehicle wraps; even packaging designs that include product labels!
Different VERSIONS Of Your Logo
For your logo, you'll want to think about what the most important elements of your business are. Is it the name? Is it an image (logo)? What is it that sets you apart from your competitors? Whatever that may be, you need to keep this in mind when designing a logo, and make sure that these elements are all incorporated into your design.
Do not overcomplicate things with too many colors or fonts! A good rule of thumb is two colors maximum; three if they're complimentary shades of each other. This makes the logo easier to read at smaller sizes without being distracting or hard on the eyes. Also, use only one main font style—don't mix up serifs with sans-serifs or script fonts with block lettering unless absolutely necessary! In addition to limiting yourself from becoming too busy visually (which can happen easily), sticking with one font will also ensure consistency across all of your marketing materials such as business cards and brochures since they'll all have been designed using the same typeface(s).
Social media posts
Social media posts are your most visible marketing tool. They are a reflection of your brand, and they're meant to engage with customers while also showing off your personality.
The most important thing to remember when designing social media posts is that they should get people's attention and make them want to click through to the website or email signup form. This is where you'll do all the hard work of converting leads into paying customers by offering valuable content.*
- It's also important not to forget about engagement: it's not just about getting people on board, but keeping them there!
A pitch deck is a visual representation of your business, and it can be used to pitch to investors, clients, and employees. We recommend creating a one-pager for each of these types of pitches.
Benefits of Graphic Design and Marketing
Graphic design and marketing go hand in hand. You don't have to be an expert at both, but it will be extremely beneficial for you to work with someone who understands both—and can help guide your brand's overall look and feel.
- Your logo is the face of your company or brand. It should be designed with care so that it is memorable, timeless, and conveys what you do as a business in an effective way.
- By incorporating professional graphic design into your strategy from day one, you may find yourself saving money down the road by not having to redesign everything later on when things start getting stale (or worse yet—when they don't convey what they're supposed).
Elevate Your Marketing Strategy
In order to really elevate your marketing strategy and make sure you’re getting the most out of it, it is important to hire a graphic designer.
There are several reasons why this is so important—and one of them is that people appreciate good design. If you can present everything in an aesthetically pleasing way, it will help them remember what they saw and feel more connected with your brand or project.
If you have experience working with graphic designers or if you’ve used them before on projects like this, then congratulations! You already know how much time and effort goes into creating an effective design for any kind of project (whether it’s for print or digital). However if this isn't something that comes naturally for you then there are several things about hiring a freelancer that might be surprising:
If you are looking for an artist or designer to help elevate your marketing and graphic design strategy, I am here for you! I have helped small businesses and Fortune 500 companies create the perfect designs to represent their brands in a way that captivates the audience. I would love to chat with you about what’s on your mind so we can create something amazing together!