What is Out-of-home advertising?

Out-of-home advertising is any type of media used to reach your target audience outside their home.

What is Out-of-home advertising?
Photo by Daniele Franchi / Unsplash

Out-of-home advertising is any type of media used to reach your target audience outside their home.

This can include billboards, transit ads, street furniture (like bus shelters and phone booths), print ads in waiting rooms or libraries, posters at movie theaters, and retail stores like the mall or grocery store—you get the picture. These are all places where people go because they’re on the move or looking for something specific (like food). That makes them receptive to messages from advertisers who have something relevant to say.

Outdoor advertising is a great way to expand your brand.

If brand awareness and recognition are what you want to build, outdoor advertising is a great way to do that.

  • Brand awareness is when your customers recognize your brand without necessarily knowing what it is. For example, if I see the name of a product on a billboard or bus stop ad, but don't know what that product does or who makes it, then I have brand awareness of that company (or at least of their products).
  • Brand recognition occurs when customers can identify your business by name. An example would be if someone asked for directions to a store and you could tell them how to get there because you recognized their logo from an advertisement they've placed in your area.

Billboards are the most common type of outdoor advertising.

Billboards are everywhere, but do you know what they are? Billboards are one of the most visible and effective forms of advertising. They're also a great way to target a local audience you couldn't reach otherwise—and that's where we come in!

Out-of-home (OOH) advertising is any type of outdoor advertisement used to promote your brand. OOH includes billboards, transit shelters, bus stop benches and panels, digital billboards (or "street furniture"), and more.

It's important to create a cohesive media campaign that blends all types of advertising methods together for the best results.

When you're creating an out-of-home campaign, it's important to understand how each type of media works together. Each medium has its own strengths, weaknesses, and target audience so it is essential to use them in conjunction with other forms of advertising.

For example, print ads can reinforce your brand but they also have very limited reach and impact compared with other methods like TV or radio advertisements because most people aren't reading newspapers or magazines anymore (except maybe The New York Times). However, if you want people who are interested in what you have on offer then this may be better suited than say TV commercials which might get lost amidst all the other ads being shown at any given time slots during prime time viewing hours; or even radio advertisements which listeners could tune out easily when something else catches their attention instead (such as someone talking loudly nearby).

You can also take advantage of transit, place-based, and street furniture advertising.

Transit advertising is the use of ads on any form of public transport, including buses, trains, taxis, subways, and ferries. This is a great way to attract attention from customers who are out and about in your area. Place-based advertising is when ads are placed in specific locations for long periods of time (think billboards). These types of advertisements allow you to reach people who have stopped by at one particular location—for example an airport or shopping mall—and aren't likely to move around much while they're there. Street furniture refers to anything like benches or bus shelters that can hold an advertisement; this kind of placement allows you to get your message across as people pass by on foot or bike rather than giving them something else to look at while driving past one another on busy roads or highways.

Out-of-home advertising is a great way to build brand recognition and increase brand awareness. It’s also a great way to reach your target audience. A well-thought-out out-of-home advertising campaign, whether it’s billboards or transit ads, will help you connect with your customers on an emotional level. With the right strategy and creative approach, you can grow sales and increase foot traffic at your business location.

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