Are Facebook Ads Worth It in 2022?

Over 30 million businesses advertise on Facebook and you'd be missing a huge opportunity to reach your customers if you're not one of them.

Are Facebook Ads Worth It in 2022?
Photo by Deeksha Pahariya / Unsplash

Facebook has 1.65 billion monthly active users, making it by far the largest social network in the world.

With over 2 billion active users and more than 1.65 billion mobile users, Facebook is a must for any business that wants to reach potential customers or clients around the world.

Over 30 million businesses advertise on Facebook and you'd be missing a huge opportunity to reach your customers if you're not one of them.

With over 2 billion monthly active users, Facebook is still the largest social network in the world. It’s even more popular in some countries, like Malaysia where 93% of internet users are on Facebook. There are so many people using this platform that you can find just about anyone on Facebook. This means any person you want to reach is likely on Facebook. Doesn’t it make sense to use it as a channel to reach them?

Facebook ads also allow you to build your brand awareness with highly targeted ads that show up in front of people who are most likely to be interested in your products or services. Even if you’re not ready for sales yet, a good brand strategy will set you up for success when the time comes and help make your business a household name.

The first Facebook ad was published in 2005 and it wasn't until 2012 that the company launched its advertising platform to the general public.

Facebook has been around for a long time, but only since 2012 has it become widely accessible to the general public. But even before that, Facebook Ads were widely used by businesses for everything from small-scale advertising to large-scale marketing campaigns.

For small businesses—those with under 10 employees and under $10 million in annual revenue—Facebook Ads can be a good option for easy targeting and inexpensive price tags. They're also an effective way to ramp up your Facebook presence if you're feeling particularly ambitious about it (which is totally valid).

Facebook Ads were introduced in 2005 and they were originally exclusive to just a few large companies like Coca-Cola, Sony, Microsoft, and others. From then on Facebook ads became a popular way to advertise online and many advertisers quickly adopted Facebook ads as part of their marketing mix because they are cheap to run (sometimes as low as $0.02 per click) and also allow you to target specific people based on their interests or demographics.

For example, if you're selling car parts, you can target your ad towards people who've shown an interest in cars or have bought car parts before - this is where Facebook's targeting capabilities really shine over other types of advertising platforms like Google Adwords for example which don't allow for the same level of targeting accuracy that Facebook does.

You can use Facebook Ads to drive traffic from your website by increasing conversions from visitors who come through these ads. With that being said there are some limitations such as not being able to track conversions back into your website unless it has been integrated with a third party solution like AdWords Conversion Tracking API."

81% of online shoppers conduct research prior to making an online purchase, according to a recent survey by Shopify. This is an important step in the purchasing process because it allows customers to gain the information they need to decide whether or not they should buy a specific product or service. That's where Facebook ads come in. They allow businesses to position themselves so that potential customers will see them at just the right time. In doing so, Facebook ads help businesses become part of that buying journey and achieve their goals as a result.

It's also worth noting that mobile ad spending is poised to overtake desktop spending on social media in 2020. According to eMarketer's latest forecast on US mobile ad spending, this increase of 41.7% over 2019 will bring it to $58.9 billion by the end of the year. Mobile ad spending is expected to grow by 17% year-over-year as well, with a total spend of $122.4 billion by 2024.

We’re all familiar with the Facebook ads for products and services that play on our emotions. They reach us when we’re hungry, sad, or in a mood to just sit back and watch YouTube videos from our favorite YouTubers. We’ll bear with them because they are cheap, effective, and easy to set up.

The ads aren’t the only reason you should be putting your business on Facebook: Decades of research show that people spend time there—and not just the eight minutes per month they claim. For example, an experiment at Stanford demonstrated that people aged 18 to 59 spent an average of two hours two days per week on Facebook in 2013—and this was before Facebook started pushing ads aggressively onto their pages.

Facebook ads are one of the cheapest ad formats available. Because of this, you can run highly-targeted campaigns that reach exactly the right people for your business.

No matter what your goals are - whether it's increasing brand awareness or generating leads - Facebook ads can help you successfully achieve them. You can use Facebook ads to reach customers in your local area and target people based on their interests and demographic.

If you want to reach new customers or drive more revenue, Facebook Ads are the best option for small businesses. Why? Because Facebook has a large user base and the ads are affordable, making it is possible to get in front of the right people for less money than other paid platforms like Google AdWords.