Ka Kei Ho - Kapa99 Blog (Page 4)

Marketing

What are SEO and SEM (search engine marketing)?

SEO is an unpaid strategy, while SEM is a paid strategy.

Marketing

What is Out-of-home advertising?

Out-of-home advertising is any type of media used to reach your target audience outside their home.

Marketing

Should You Start a Podcast in 2022?

Podcasting is a great way to connect with your customers and build a community. You can use it to communicate with customers, build brand awareness, grow your business, and increase customer loyalty.

Social Media

What's Influencer Marketing?

Influencer marketing can be a great way for businesses to reach their target audiences. When done right, it's an effective way to build brand awareness, generate leads and sales, and create trust with consumers.

Social Media

What's Social Media Marketing?

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Marketing

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Marketing

Marketing Channels for 2022 That You Need to Know About

Marketing channels have a huge impact on your business. They're the tools you use to reach your potential customers. If you're using an outdated or ineffective marketing channel, you'll waste time and money without seeing results.

Marketing

Are Facebook Ads Worth It in 2022?

Over 30 million businesses advertise on Facebook and you'd be missing a huge opportunity to reach your customers if you're not one of them.

Social Media

Social Media Management Crash Course

Social media management is exactly what it sounds like: managing a company's social media presence through all the platforms they are currently using, and setting up new ones if needed. This can be a lot of work but can pay off in huge ways for customers and companies alike.

Outsourcing

Outsourcing for Marketers

The two main reasons for outsourcing are lack of time and lack of skills. As a marketer, you have a lot on your plate. Your to-do list is long, and you might even be wearing multiple hats like a content manager, marketing manager, and email marketer all at the same time.

Marketing

Marketing Channels for Small Businesses

Marketing isn't the easiest thing to do. In fact, it's one of the hardest things you'll do as a small business owner.

Graphic Design

What You Need To Know About Color Psychology in Graphic Design

You’ve probably heard the term “color psychology” before. It sounds like a real field of study, but actually, it isn’t. Colors—and their meanings—are subjective.

Marketing

What's Brand Recognition?

As an entrepreneur, it’s vital that you establish a positive brand image for your business. This will help you develop brand recognition and draw in new customers. It’s important to note that your logo, tagline and design style are not the only factors in promoting brand recognition.

Graphic Design

Why You Need a Brand Style Guide and What It Is?

A brand style guide is a document that includes the visual elements of your brand including colors, fonts, and logo designs. It also includes elements such as voice, tone and style of writing. A brand style guide is used to ensure consistency in your branding.

Graphic Design

Branding Strategy: What it is, Why you need it and What Are The Basic Elements of It

Branding impacts your business in so many ways. It gives you the opportunity to stand out from the crowd. It helps you attract your dream clients and customers, and in your case, your dream audience. It helps you achieve your goals faster, easier, and more effectively.

Print Shops

How to Earn More Money by Upselling Customers in Your Print Shop

As a print shop owner, you know how important it is to make the most of every sale. One of the best ways to do this is by offering your customers more products or services.

Graphic Design

How to Use Complementary Colors

Color theory is an incredibly useful tool for creating an interesting and cohesive design. It can help you learn the basics of color, understand how they interact with each other, and even make educated guesses about what colors go well together.

Graphic Design

What is Visual Hierarchy in Graphic Design?

Visual hierarchy is the process of arranging design elements so that the most important ones stand out and the least important ones recede.

Graphic Design

Outsourcing Graphic Design, What Options Do You Have?

There are good ways and bad ways to hire designers, no matter your budget, and in this blog post we explain them to you.

Marketing

Marketing & Graphic Design, How the Two Go Together

Graphic design and marketing are two sides of the same coin. Graphic design is used to create visually appealing marketing materials, but it also can inform how a business is marketed to its customers.

Marketing

DIY Marketing Ideas for Small Businesses

In this post, we'll go over some of the best marketing ideas to help you grow your business.

Graphic Design

A Simple Guide to Understand Contrasting Colors in Graphic Design

Want to learn how to use contrasting colors in your designs? This post tells you all you need to know.

Graphic Design

Contrast In Graphic Design and How To Use It

Contrast is the secret to powerful graphic design. It makes your designs memorable, more satisfying, and more interesting.

Graphic Design

What's The Rule of Thirds in Graphic Design?

The rule of thirds is a simple guideline that makes your photos and designs more balanced, engaging, and easy on the eye.

Creators

How To Increase Views and Subscribers On Youtube With Better Video Thumbnails

If you’re looking to increase views and subscribers on YouTube, one of the easiest ways is by having eye-grabbing video thumbnails.