Social media marketing has become a must-have for businesses across the spectrum. As people spend more of their day on social media, they are exposed to ad messages in a setting as close to their personal lives as possible.

Influencer marketing can be a great way for businesses to reach their target audiences. When done right, it's an effective way to build brand awareness, generate leads and sales, and create trust with consumers.

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Over 30 million businesses advertise on Facebook and you'd be missing a huge opportunity to reach your customers if you're not one of them.