If you're unfamiliar with the term "digital out-of-home (DOOH)" advertising, it's basically just another way of saying digital signage.

SMS marketing is a great way to reach your customers when they're on the go and need to know about your business.

Email marketing is a way of sending emails to customers and prospects with the goal of increasing awareness of your business or brand, engaging with them, and hopefully generate more sales.

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears.

SEO is an unpaid strategy, while SEM is a paid strategy.

Out-of-home advertising is any type of media used to reach your target audience outside their home.

Podcasting is a great way to connect with your customers and build a community. You can use it to communicate with customers, build brand awareness, grow your business, and increase customer loyalty.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Marketing isn't the easiest thing to do. In fact, it's one of the hardest things you'll do as a small business owner.