Michael Cheung is the Marketing Director of Upsolar, where he oversees all marketing and PR initiatives. His general routine includes the creation of marketing strategies to reach out to potential new clients. Usually, this requires creating materials that will be marketed through Upsolar channels of communication.
Upsolar in Michael’s words:
“Upsolar is a leading international developer and producer of high-quality solar photovoltaic (PV) modules at competitive prices. Upsolar’s mission is to develop and produce solar PV modules featuring the best quality-to-cost ratio on the market, ensuring secure long-term investments for our customers around the world. By utilizing top-tier module components and working alongside the industry’s premier providers of balance-of-system solutions, Upsolar is able to stay ahead of the demand curve and offer innovative, tailored PV technologies to meet customers’ varying performance and aesthetic needs.”
Upsolar used to have an in-house graphic designer. However, the designer left the company. There was no immediate search for a replacement, and nobody in the company was familiar with graphic design tools, like Photoshop or Illustrator. Even finding someone in-house would have taken weeks, but marketing campaigns couldn’t stop.
Michael required graphic design help to make Upsolar marketing more powerful and appealing to the audience the company is reaching.
As head of Marketing, Michael had to find a solution that was immediate but also high quality.
Michael had never heard of unlimited graphic design before. He was used to freelancers, in-house designers, and even agencies, but a service like Kapa99 was something new to him.
By searching in google he found the concept of unlimited graphic design, he approached other similar companies, but ultimately decided to go with Kapa99. In his words, “I was impressed with the ease of reaching out to them through the website and their quick response to our questions. The flexibility of Kapa99 allowed us to complete some design tasks where others were not willing to accept due some set boundaries on their services. In addition, for design requests, they usually provide a few options to choose from. But what impressed me the most was the service and attitude of Kapa99. As marketers, we are typically faced with a sudden request or tight timeframe to deliver, and during those times, Kapa99 was always there to make sure everything was addressed and completed on time.”
Using Kapa99 allowed Michael Cheung to save time. In terms of delegation timing, he says, “For simple tasks, less than 10 minutes. For larger and more complicated tasks, no more than 30 minutes.” But he also found that transparency and communication were big plusses. “Through the trello board, we could easily invite and show our stakeholders the current state of the design task and also the multiple ongoing or completed projects to show how fully utilized the service was.”
A billboard for Upsolar’s Japan branch and promotional materials for the American branch were all created in the same week and without traveling a single mile!
“We recently had to work with Upsolar’s Japan team to create a billboard design, and due to a high standard, there was a lot of communication going back and forth to make sure the final design was perfect. The trello board allowed clear communication between Upsolar and themselves across different time zones, and in the end, everyone was satisfied with the results.
There have been a few incidences where some cases were very urgent, but the most memorable one was working with our American branch and putting together summer promotional materials. When it began, we thought there would be enough time, but we were wrong.
In fact, the case got so urgent that at one point, I was reaching out to Kapa99 in the evening to try and get part of the materials finalised. Needless to say, they got it done in the end. I think in any other company wouldn’t go that far, and that is one of the main reasons why we stick with Kapa99.
We were fortunate to come across Kapa99, who has been working with us for easily more than a year now. Without their services, there would have been a lot of projects that would never have come to fruition, which makes Kapa99 a valuable company and service to work with.”