What Your Podcast Logo Needs to have

This article will help you determine how to make the best podcast logo for your show. If you're just starting out in the world of podcasting, or even if you've been making podcasts for a while, chances are that you need some help creating or updating your logo

What Your Podcast Logo Needs to have
Photo by Jonathan Velasquez / Unsplash

This article will help you determine how to make the best podcast logo for your show. If you're just starting out in the world of podcasting, or even if you've been making podcasts for a while, chances are that you need some help creating or updating your logo. A great logo can really boost the success of your show, so let's take a look at what makes a great one!

Your logo should be simple

Simple logos are easier to remember and communicate. They work better when we're trying to combine them with other elements, like your website and social media profiles. They can also be used in many different ways—from print to online ads to merchandising—without losing their original message or meaning.

Simple logos are easier to create; if you have a simple idea, it's easier for someone else (like us) or yourself (if you're feeling ambitious) to bring that idea into reality. Simple logos are also great for scaling: if you get big enough and need an updated look without changing everything about your brand, a simple logo will let us make minimal adjustments while still maintaining the integrity of your brand image.

Finally and most importantly: simple designs are easier for everyone involved in making and using them! If something ever goes wrong with the layout of any part of your podcast's website or social media channels, those elements can easily be adjusted without having any negative impact on how people perceive them overall because they're so well-defined by their simplicity alone.

Your logo should stand out

Your podcast logo should be able to stand out from the other logos, artwork, and branding that your audience is already used to seeing. You want it to be easily recognizable as a symbol for your show and something listeners will want to share with friends.

If you’re struggling with this, consider using some of these tips:

  • Make sure it stands out from other podcast logos (and other media logos) by having unique shapes or making use of unusual colors or fonts. For example, the logo for Serial  uses red text on a black background whereas most podcast logos use white text on either black or blue backgrounds.
  • Consider how much space there is around your logo when designing it—if someone were looking at your logo alone without any context then they should still understand what it means without needing any additional visual cues like color schemes or background images.

Your logo should scale well

Your logo should scale well.

That means that it should be legible at small sizes, and it should still be recognizable when the logo is enlarged.

Logos that work well at small sizes are usually more abstract in nature. They rely on shapes and colors to communicate brand identity, rather than intricate details like lettering or images of people or animals (unless you’re a zoological podcast). For example, a podcast about cooking might feature an image of a chef hat in its logo—but if the same image was used for the logo of an educational history podcast, it wouldn't make sense since there would be no context to explain why they were using that particular shape.

Your logo should be on brand

Your podcast logo should be on brand. What does that mean? It means that your podcast's logo should be consistent with the rest of your branding.

In other words, when someone sees a book cover or poster and it has a logo on it, they'll know which podcast it represents. If you created a memorable podcast logo, people will remember you and want to follow along with all of your future projects (or at least some of them).

Your logo should have longevity

The last thing you want to do is create a logo that will need to be updated in less than five years. That’s because the average lifespan for a podcast is about 4 years, so if you invest all of your time and money into making an amazing logo only to have it become irrelevant before it even airs, then why bother?

Your logo should be timeless. If you’re creating something that will stick around for decades, then make sure your design reflects that longevity!

When you're creating or updating your podcast's logo, there are a few things that you should think about. The logo is important because it serves as the visual representation of your show. Logo design can be tricky, but if done right it can help build your brand and stand out in people's minds. Here are some things to keep in mind when creating or updating your podcast's logo:

  • Think about what kind of image you want to project with the logo. The first step is figuring out what kind of vibe you want to give off with the podcast itself and then finding the right way to convey that feeling through art (in this case, an image). This could mean going for something whimsical or fun or dark and mysterious; whatever works best for you and your team will tell listeners who they're listening to!
  • Stay on brand with color choices and fonts/typefaces used throughout all marketing materials (including social media accounts) so that everything feels cohesive across platforms even though these may not always be created by one person specifically responsible for each platform separately (such as myself). This helps listeners identify which material belongs together between different mediums like print ads vs radio commercials vs television commercials  . . . etcetera."


Now that we’ve covered some of the key characteristics to keep in mind when creating or updating your podcast’s logo, let’s talk about who can help you with this process. You might have a friend or family member who is a graphic designer who would be willing to help you out. If not, there are plenty of designers who charge much less than what you might expect for professional-quality work! You could also check out websites like fiverr.com where people offer their services for a fixed price. Finally, I know it sounds cheap—but there are some excellent logo templates available online that will allow you to create one yourself without breaking the bank or having to rely on others. Just make sure they cover off all of those key characteristics we talked about earlier so that everyone knows how great your podcast is!