What Your Autoshop Logo Needs to Have

Your logo serves as a sort of brand ambassador that represents both who you are and what you do—it's often the first thing customers associate with your company.

What Your Autoshop Logo Needs to Have
Photo by Giorgio Trovato / Unsplash

You've worked hard to build your auto service company, and you're proud of the services that you offer.

Your logo serves as a sort of brand ambassador that represents both who you are and what you do—it's often the first thing customers associate with your company.

The logo is not only important for getting new customers but also keeps them coming back to your business.

While some people think of logos as just a fun design that helps make their business more memorable, they're actually much more than that: Logos create associations with your company in the minds of clients and prospects alike.

A study by University of Notre Dame researchers found that 80 percent of people remember a company’s name after seeing its logo just once!

The design should be simple and memorable.

When it comes to your logo, simplicity is key. A clean, simple design that can be easily reproduced and remembered is the best way to ensure that you’ll have a lasting impact no matter where your business takes you.

  • Simple logos are easier to remember.
  • Simple logos are easier to print.
  • Simple logos are easier to draw.
  • Simple logos are easier to use in a variety of situations (e.g., on clothing or merchandise).
  • Simple designs can be used in a variety of languages without losing their meaning or impact (e.g., a circle with two diagonal lines through it means “no”).

Create your logo around your name.

You should have a clear idea of what your business is about, and you should use that as inspiration for the name of the shop.

When you're brainstorming for a name, think about what makes you and your business unique. If there's something that sets you apart from other shops, use it to inspire your logo design. If it's not obvious what makes you different from other shops, then take some time to think about how people might describe your business in two or three words—is it "modern," or "traditional"? Is it more tech-focused than others? Think through all the ways that someone could describe how they feel when they come into contact with the work of yours.

Once you've identified something that sets yourself apart from other businesses in town (or even just among those who offer similar services), try writing down everything that comes to mind when someone says those words out loud—you'll likely find some gems!

Include one or two elements that represent what you do.

The most important thing to remember when designing a logo is that your audience should be able to understand what you do in one look. So, if you are an auto body shop, use a symbol that represents the automobile industry, such as a car or tire. If you are selling clothing, consider using images of clothing items instead of people (unless they're models).

You can also include a tagline or slogan below your logo or near it. This will help reinforce your message and give customers more information about who you are and what sets you apart from competitors.

Keep whatever shapes you use simple.

No matter what type of shape you choose, keep it simple. You want your logo to be clean and legible, so avoid complex shapes. The more complicated a shape is, the harder it will be for people to recognize what it is at first glance. Keep your eye on the prize: creating a memorable emblem that customers will love and remember for years to come!

Color choice can make a big difference.

The color choice of your logo can make a big difference in the effectiveness of your brand. It's one thing to have a great idea for a business, but if people aren't able to remember it or connect with it, then all of your hard work is for nothing.

  • Color choice has been shown to affect how people perceive products and services. If you want someone who is considering buying from you to feel that they'll get what they need from doing so with your company, then choosing colors that convey trustworthiness and reliability might be important.
  • Color choice can also help you stand out from competitors in your industry who may have similar offerings (a product or service). In fact, research has shown that color can even be used as an effective marketing tool by attracting particular types of customers based on their interests; for example dark blue tends to attract more introverted personalities while purple tends to attract more extroverted ones!

A well-designed logo will help people remember who you are and what you do.

Your logo is the most important part of your brand. A well-designed logo will help people remember who you are and what you do. It’s important to have a good logo so that when people see it, they know right away who you are.

You want your customers to be able to recognize your brand by just looking at your logo, which means it needs to be memorable and unique enough that their brain makes an association between the two things (your business and its symbol).


This is not only an introduction to your business, but it will also be a part of every single piece of marketing you do. That’s why the design should be timeless and simple enough to stand out when small on the side of a van or large on signage outside your garage.