Graphic design is a powerful tool. It can help you attract customers, increase sales, and even improve your brand image. So how does it work?
The first step to using graphic design as a marketing strategy is to understand the psychology behind it. The human brain is hardwired to respond positively to visual cues such as color and shape, so when you present your business in these ways, people are more likely to make a positive association with your brand.
This helps them remember you and come back later on down the line!
Another way that graphic design helps you attract customers is by making everything easier for them to digest. By employing simple fonts, clean lines, and shapes, readers can easily pick up on important information like pricing or location details which helps them decide whether or not they want to visit your establishment (or even buy anything from you).
Graphic design attracts customers, here's how it works:
- Graphic design helps you look more professional. The right graphic designer can make your business look like something out of a magazine. A great website, brochure or other marketing material has the potential to convert people who have never heard of you into customers.
- Graphic design makes your business more memorable. People remember brands that stand out because they're memorable, and graphic design is vital in creating an unforgettable brand identity.
- Graphic design helps people understand what your business does easily and quickly—even if they're not familiar with it yet! Clear visual cues help customers connect with a company quickly, so instead of having to read through paragraphs of text on a website, they get all the information they need within seconds when they see bold colors or uniquely designed logos that tell them exactly what kind of business you are without having to read much at all (which saves them time).
In addition to being aesthetically pleasing, graphic design can evoke an emotional response.
The fact that your brain can be manipulated into feeling certain ways based on colors and shapes makes graphic designers very powerful people!
You see this all around us: from logos like Apple's famous bitten apple, which evokes feelings of youthfulness; Facebook's blue colored timeline banner that makes users feel safe and secure; or even celebrities who use social media platforms like Twitter to try and create a specific emotion within their followers (which then translates into sales)
When you think about it, every piece of graphic design—even if it's an infographic or a logo—is telling a story.
If you're designing a webpage for your client, then your website copy is the narrative and the images are the characters that help create that story.
If you're designing a promotional poster for an event, then your poster will be filled with headlines and captions that tell some sort of tale about its subject matter. And if you're designing an app icon, then your app icon should introduce users to what this app does and how it can improve their lives in some way. Whether it's by showing off what sets them apart from other similar apps or providing valuable information through icons alone (like weather icons), designers always find ways to craft stories using their mediums as tools rather than simply just being one-sided marketing efforts
You may not realize it, but good graphic design can help you:
- Tell your story in a way that gets people engaged with what you do or sell
- Increase sales by making it easy for customers to buy from you
- Attract the right kind of customers who are a good fit for your company